The SaaS Trap
For the last decade, the playbook for mid-market companies was to buy a SaaS product for every problem. Need CRM? Salesforce. Need HR? Workday. Need project management? Asana.
But with the rise of AI, SaaS companies are charging massive premiums for "AI features" that are essentially just wrappers around OpenAI's API.
The Custom Data Advantage
Your company's most valuable asset is its historical data. If you upload all that data into a SaaS vendor's platform, you are training their AI, not yours.
By building custom AI agents tailored to your specific workflows, you retain ownership of your data, avoid expensive per-seat licensing fees, and create a proprietary system that your competitors cannot easily copy.